SEO Tools
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How Low Can #1 Go? (2020 Edition)
Being #1 on Google isn't what it used to be. Back in 2013, we analyzed 10,000 searches and found out…
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Are H1 Tags Necessary for Ranking? [SEO Experiment]
In earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became…
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Spot Zero is Gone — Here’s What We Know After 30 Days
As you are probably aware by now, recent updates have changed the world of search optimization. On January 22nd Google,…
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Which of My Competitor’s Keywords Should (& Shouldn’t) I Target? – Best of Whiteboard Friday
You don't want to try to rank for every one of your competitors' keywords. Like most things with SEO, it's…
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Google My Business: FAQ for Multiple Businesses at the Same Address
How should I get listed in Google My Business if I’ve got multiple businesses at the same address? How many…
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How to Get Your Web Developer on Board with SEO [Bonus PDF] – Whiteboard Friday
You've figured out what's wrong, and you've delivered a laundry list of demands to your web dev team: re-index these…
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The Power of "Is": A Featured Snippet Case Study
I’m not a literary scholar, but I believe it was Hamlet that said “to have a featured snippet or not…
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7 SEO Processes That Get Easier with Increased PageRank/Domain Authority – Whiteboard Friday
A rising tide lifts all ships — and it's similar story with increased site authority. What factors are affected as…
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Position Zero Is Dead; Long Live Position Zero
In 2014, Google introduced the featured snippet, a promoted organic ranking that we affectionately (some days were more affectionate than…
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Pay Attention to These SEO Trends in 2020 and Beyond
Without a doubt, it is our job as SEOs to keep an eye on the future and anticipate what Google…
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